Art Direction
Arcadia
- Client
- Framer Template
- Services
- Art Direction, Web Design
- Year
- 2024
We shaped the art direction for a boutique travel brand, crafting a cinematic visual language that makes every destination feel like the opening frame of a film.
The Goal:
Establish a bold, editorial look that stood apart from stock-photo travel sites — a moodboard, grid, and motion approach that felt aspirational yet authentic.
The Challenge:
The brand had beautiful photography but no framework to present it. Pages felt like galleries with no story, and the site struggled to convert browsers into bookings.
The Result
A directed visual system with layered typography and slow, deliberate motion. Average time on site nearly doubled and enquiries climbed steadily after launch.
